Precious Moloi-Motsepe sees the fashion industry as an opportunity to leverage Africa's natural talents in generating incomes.
"I loved what my grandmother was wearing, especially when we went to church — I admired it. But then as I grew up and started travelling I realised I was not seeing much of the African aesthetic that I was so used to.
“I remember being at a Gucci show when Tom Ford was the designer and he had a collection that showcased kings and queens — and it was so beautiful and ornateso regal, just like what I was seeing on the catwalk, but we were not represented. “I think it was when I noticed the lack of diversity on the global platforms and it coincided with the time the“That is when we started AFI to create a platform and an ecosystem working with designers from across the continent — a pan-African vision. They say fashion is a bold political statement and it needs to be reinforced.Confederation of African Football]an opportunity I would never have had before. And everywhere I go I meetwith designers on the ground and I hear their stories.
I remember thinking some of our kings on the African continent look so regal, just like what I was seeing on the catwalk, but we were not representedworld. Through the foundation I am involved with multiple projects like Cansa [“When I was a doctor I realised that health had an economic barrier to it. The wealthy could afford health care that the poor could not.I had the first women’s health practice in Rivonia after working in the public sector for a long time.
“So when I thought of going into business, I looked at the sector that employed a lot of women, I went into the sector because I know that more than the economic benefits there would be a huge difference we could make in women’s lives. Plus I love all things beautiful.”“People will say why is this relevant, people are dying. We have to keep a perspective of hope. I was walking around the Louvre today and the palace yesterday and talking to women about the showcase.
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