Dr M: The rich can use big data to influence voters to hero-worship crooks
Monday, 08 Jun 2020 03:07 PM MYTTun Dr Mahathir Mohamad said big data could be used to create an effect akin to 'pukau' or hypnosis. — Picture by Shafwan Zaidon
Dr Mahathir explained that the collection of comprehensive data on individuals would enable data analysts to determine what the individual and ultimately a certain society’s likes and dislikes, noting that this would then enable the influencing of the thoughts of individuals. “This big data is also useful in politics. The analysis of big data by experts will identify what can control the thoughts of voters for example. With this knowledge, campaigns can be held so that voters are attracted and support,” the former prime minister wrote on his blog today.“In the past, we frequently see bad candidates getting support and winning. Campaigns based on big data research can make a crook get glory and support.
Based on the use of such big data, a modern hypnosis effect based on science and psychology could then be seen where an individual or a group acts out of the norm due to the grasp on their behaviour.
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