New logo, new structure, same downtown promises
, a sort of"We Are Family"-tinged boost of fanfare for the non-profit cheerleader, which has changed its name from the Downtown Cleveland Alliance to Downtown Cleveland, Inc.
Underneath the kaleidoscopic"D" are the Downtown Cleveland Improvement Corporation, its property-focused arm, and the Downtown Cleveland Alliance, the community engagement branch that works to raise dollars to beautify and build up the neighborhood. The Warehouse and Gateway districts complete the"family" of organizations under one central goal.
Deemer's speech coincides with a kind of city-county downtown boosterism boom, best represented by the announcement of"Reimagining Downtown Cleveland," a 10-page, 5-year strategy vowing to fix idle street lamps, repopulate long-vacant storefronts in a retail plan, and activate the city center.
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