Douglas Van Praet is the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. He applies unconscious behaviorism, neurobiology, and evolutionary psychology to business.
. He is also the founder of a marketing consultancy whose approach to advertising and marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology, and behavioral economics to business problems. He has worked at agencies and corporations in N.Y. and L.A. and positioned many of the most iconic brands in advertising, most recently as executive vice president at Deutsch L.A., where his responsibilities included group planning director for the Volkswagen account.
Are you in love with a handbag or obsessed with a watch you can’t afford? Knowing why may change your mind and save you cash.Watching food ads may do more than influence the brands that you choose. They may also be increasing how much you're eating. Watching food ads may do more than influence the brands that you choose. They may also be increasing how much you're eating.Our Brains Divulge Our Decisions Before We Even Know ThemThe key to influence behavior change in others is deceptively easy, if you first become the change you seek in them.
The key to influence behavior change in others is deceptively easy, if you first become the change you seek in them.As the lines between real and fake blur, Americans increasingly chase the idea of authenticity. The first step may be to consider self-knowledge, truthfulness, and other building blocks on the road to personal growth.
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