The Department of Tourism is investigating its 'Love the Philippines' campaign video after netizens pointed out that it had allegedly used 'non-original shots' of locations outside of the country.
— The Department of Tourism is investigating its"Love the Philippines" campaign video after netizens pointed out that it had allegedly used"non-original shots" of locations outside of the country.
"As one of the many other forthcoming components of the launch of the enhanced tourism campaign, the DOT's contracted agency, DDB Philippines, prepared and published an audio visual presentation which has recently been the subject of scrutiny on the alleged use of non-original shots in certain parts of the AVP," it said Saturday.
The DOT also said it repeatedly sought confirmation from the contracted agency on the originality and ownership of all materials used in the video, adding that the DDB had assured the department that everything was in order.spent ₱49 million on the"Love the Philippines" campaign and slogan. "While no public funds have been paid for the AVP in question as this particular component of the launch was released on the account of DDB, the DOT holds the responsibility of promoting the country to the highest standard," the department said.
"The DOT is currently conducting an exhaustive investigation to determine the veracity of, and to gather the full faculty of facts on, these allegations," it added.
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