From declaring to the entire world “It’s More Fun in the Philippines,” the Department of Tourism (DOT) is now seemingly imploring tourists to “Love the Philippines.” Know more:
The DOT unveiled its enhanced branding campaign anchored on the new tourism slogan “Love the Philippines”, developed by advertising agency DDB Philippines Inc. at a cost of P50 million.FROM declaring to the entire world “It’s More Fun in the Philippines,” the Department of Tourism is now seemingly imploring tourists to “Love the Philippines.”
Among those at the formal launch of the new Philippines brand campaign at the anniversary themed “Greater Innovation, New Tourism Opportunities” were President Ferdinand R. Marcos Jr., former tourism Secretaries and current DOT officials led by Secretary Christina Garcia Frasco, along with private tourism stakeholders.
According to the tourism agency’s TOR, “Under a brand campaign to be proposed by the creative agency, the updated branding campaign seeks to spark the sense of pride in our Filipino identity and rich cultural heritage through a country brand introduce a Filipino brand that is unique, attractive, and creative and promote the integral role of tourism in the economic development.”
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