Trump appears to violate social norms “as if he did not care that they exist,' the authors of the study said.
Americans have tweeted more about embarrassment since President Donald Trump took office, according to researchers who analyzed millions of Twitter posts.
Embarrassment was defined in the study as an emotional reaction to a person feeling a break in the laws of social etiquette has harmed their public or social image. Similar spikes happened when the U.S. withdrew from the Paris Climate Agreement; and when Trump made comments following the Charlottesville, Virginia, rally, said Paulus.
“Certain politicians and populist movements actively engage in social norm and etiquette violations in order to demonstrate strength and show that they stand against a political system of rules and regulations. In literature this is known as a specific form of affective politics which aims at forming and strengthening an affective bond with the ‘people’," he said.
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