After off-screen drama threatened to consume Olivia Wilde’s “Don’t Worry Darling,” the Warner Bros. release opened No. 1 at the box office, debuting with $19.2 million in ticket sales, according to studio estimates Sunday.
Jeff Goldstein, distribution chief for Warner Bros., estimated that “the background noise had a neutral impact.” The studio, he said, was “pleased with these results given our modest production budget.”
The audience scores and tapering-off ticket sales suggest “Don’t Worry Darling” may struggle to hold well in the coming weeks. But its good-enough debut means that Wilde’s film didn’t turn into the complete fiasco that some pegged it to be. Paul Dergarabedian, senior media analyst for data firm Comscore, said that, ultimately, bad publicity was good publicity for Wilde’s follow-up to her directorial debut, the 2019 teen comedy “Booksmart.”
“The latest from Olivia Wilde benefited from the heightened awareness and mainstream press coverage that made ‘Don’t Worry Darling’ the virtual water cooler film of the moment and raised its FOMO factor to even greater heights and this paid big dividends at the box office,” said Dergarabedian.starring Viola Davis, slid to second place with $11.1 million in its second weekend of release. That was a modest 42% dip for the Sony Pictures release, a sign of resiliency for the acclaimed action drama.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.3. “Avatar,” $10 million.
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