Fierce competition forced it to throw in the towel...
. Domino's originally entered the pizza capital of the world in 2015 with a franchising agreement with ePizza SpA, a company that ended up filing for bankruptcy in April 2022, blaming pandemic-related restrictions.
"The Covid-19 pandemic and subsequent and prolonged restrictions from a financial point of view have seriously damaged ePizza," the company toldDomino's initially planned to dominate the Italian market by offering deliveries in a country where the service wasn't common. It also offered a vast variety of American pizza toppings, like pineapple, which stood out from the traditional pizza the local market was saturated with.
But when the pandemic hit, and other pizza spots also turned to deliveries, making the competition even tougher. "We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and mom & pop restaurants delivering food, to service and restaurants reopening post pandemic and consumers out and about with revenge spending," ePizza says in an investor report regarding its fourth quarter 2021 results.Apparently, Domino's couldn't compete with the local 63,000 Italian pizza spots.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
This Specialty Grocery Chain Is Making a Comeback After Closing Locations — Eat This Not ThatAfter a rough year, this natural and organic grocery chain is finally getting back on track with latest sales figures.
Read more »
No Grazie: Domino’s Pizza Closes Last Stores in ItalyThe last Domino’s Pizza Inc. franchises in Italy have closed after the American brand failed to break through in the birthplace of pizza
Read more »
Domino's Pizza Says Arrivederci, Flees Italy After Failing to Win Over Local CustomersThe company's exit from Italy was met with cheers on Twitter, where users mocked Domino's for even attempting to establish a foothold in the homeland of pizza in the first place.
Read more »
#1 Best Eating Habit To Prevent Kidney Stones, Says New Study — Eat This Not ThatIf you're prone to developing kidney stones, listen up. Thanks to a new study, we know the best eating habit to prevent kidney stones.
Read more »