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Tapping into her creativity and entrepreneurial spirit, Doechii’s self-made empire started before she found success in rap. In 2016, the passionate visionary launched her clothing line: “Stay Woke, Stay Black.” The brand, described as “a movement promoting racial equity and implementing societal enlightenment,” was a labor of love for the budding activist, who used it as a platform to marry her passion for expressiveness with a social cause important to her.
Growing up in a single-parent household had its pitfalls. Money was tight. Still, Doechii’s mother wouldn’t let financial struggles stop her from fostering her daughter’s creativity. “She spent her last dime on anything I wanted to do and try. She would support me, and I saw her watch me quit so many different things andsupport me,” the rapper reflects, knowing now the seeds of her mother’s love would become fruitful.
“Everything I know, I learned from Blake,” she explains, “[Blake] was my first exposure to real art and art ethics and what it means to be an artist.” Her fondness for the school is palpable, and she hasn’t been back to visit since graduating. When she speaks about her hypothetical return to the halls, she gleams, “I would probably cry if I went back, but it would be a good cry…I hope I make them proud.
“I can’t remember his name, but I see his face when I close my eyes,” she recalls of her first East Coast supporter. “It’s this guy and his sister, and he introduced me to a lot of kids in the scene…and also Arty [Furtado].” Through these connections, she booked gigs and built up a budding fan base around her self-released single, “Spooky Coochie.”
After a series of uneventful meetings with labels that didn’t fit her mold, Doechii flew to Los Angeles to meet with Top Dawg Entertainment. “I didn’t want to sign with anybody but was praying for an all-black team in a black-owned business,” she explains. “So it was perfect. Many labels had reached out, but it was TDE for me.”
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