Why is that DoctorStrange creature called Gargantos? Marvel never approached the rights holders about using the iconic ShumaGorath name (exclusive).
✖ Both the teaser and full-length trailer for Doctor Strange in the Multiverse of Madness feature a one-eyed creature that bears a striking resemblance to the legendary Strange villain Shuma-Gorath. Due to the consumer products marketing related to the show, however, we know the creature's name is Gargantos. As many have speculated, Disney—and, in turn, Marvel Studios—doesn't technically own the rights to the Shuma-Gorathname. Those are held by a little entity called Heroic Signatures.
Interestingly enough, Marvel Entertainment—the business unit that operates the House of Idea's print comics—already has a working relationship with Heroic Signatures. Marvel Comics currently serves as the license holder for Conan-related comic books. Still, Studios seemingly didn't reach out despite the working relationship.
"We have a great relationship with Marvel and have worked together to solve many snags over the years, but who can answer this hypothetical?" Malmberg says.
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