Research shows that voters perceive different fonts to be conservative or liberal.
A recent Virginia Tech study of just under 1,000 people, which was published in December and shared on the school’s blog last Friday, finds that voters identify some fonts as more conservative, and others as more liberal.
Looking at individual typefaces, the Blackletter family were considered the most conservative font of all. But Sunrise, a cartoonish, handmade font, was the most liberal. People are bringing their own political views to the table, too, as Republicans consistently rated typefaces as more conservative than Independents or Democrats did in this study, while Democrats considered fonts to be more liberal.
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