Friendly competition or identity theft? sports DenverSportsCom DNVR_Sports
about Denver Sports noted that its concept, which supplements The Fan's radio offerings with online columns, video programs and more, would likely strike DNVR loyalists as familiar. But Sharan said Denver Sports's true precursors were brands previously created by Bonneville in other markets where it owns radio stations — among them, Seattle Sports, Arizona Sports in Phoenix, and KSL Sports in Salt Lake City.
Sharan didn't address the concept's imaging. But Wedum believes that Denver Sports's look purposefully nicks DNVR's logo, which he designed."I created the visual brand, and when we set out to make this visual presentation, there was nothing else like it," Wedum says."We departed from traditional sports and tried to create a brand that was more about culture and community — something larger than sports itself, something that was really about the City of Denver.
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