It started as a “Sunday Funday” event series for young professionals in 2020, and it's still fun, but not just on Sunday.
Since then, DJ Master Jeffrey has expanded his events series and become a well-known name in the Dallas nightlife. Now in partnership with Arias Websterberry, another savant in the events scene, the two founders of Above Entertainment are creating curated events that are their own art form, and they’re doing it via grassroots efforts.
“People are asking for it,” DJ Master Jeffrey says, noting that crowds don’t want to just go out and drink at a bar or pop-up anymore. This was something that brought him from DJing to throwing events himself. The transition has had its challenges, however. “I want people to understand I’m more than a DJ,” he says. Jeffrey also DJs at the events, however, which has proven a major attracting point for many of the parties he’s hosted.
And with both ends of the business spectrum covered, Above Entertainment looks to expand the understanding of who can create events, and what they can entail. The duo exemplifies a wave of event creators aiming to bring together art, performance, food and liquor brands to new venues with original themes to create entirely new experiences — every time.
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