You may not know her name, or recognize her face, but if you have ever been to a local sporting event you likely heard her sound.
The sound comes from Ieanna Cruz, who once behind two turntables transforms into"DJ Umami" – a rotating DJ for the Golden State Warriors and resident DJ for the San Francisco Giants."I kind of had a rough childhood, my parents got a divorce and I had to move around a lot," remembered Cruz."And for me music was an escape."As she listened to R&B and eventually hip-hop, the escape began as a hobby until one day a club promoter gave her shot back in 2007.
The turning point for DJ Umami came seven years later in 2014 when she DJ'd the starting line for the Nike Women's Half Marathon in San Francisco in front of 22,000 people. Today, she perfects her skills inside a tiny Oakland studio. Where she practices mixing and scratching and even plan playlists. While Cruz has become an established DJ playing sporting events, parties, and clubs, she said being a Filipina woman in a male-dominated industry still has its challenges.
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