Diversify or die: San Francisco’s downtown is a wake-up call for other cities

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Diversify or die: San Francisco’s downtown is a wake-up call for other cities
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After a three-year exile driven by the pandemic, San Francisco’s downtown has waited for the crowds, the commuters and electric ambience to return. Instead, it has become a prime example of w…

By Anned D’Innocenzio and Janie Har | Associated Press

After a three-year exile, the pandemic now fading from view, the expected crowds and electric ambience of downtown have not returned. As the pandemic bore down in early 2020, it drove people out of city centers and boosted shopping and dining in residential neighborhoods and nearby suburbs as workers stayed closer to home. Those habits seem poised to stay.

Hotel revenues are stuck at 73% of pre-pandemic levels, weekly office attendance remains below 50% and commuter rail travel to downtown is at 33%, according to a recent economic report by the city. In Chicago, which ranked 45th in the study, major retailers like AT&T, Old Navy and Banana Republic on the Magnificent Mile have closed or soon will as visitor foot traffic hasn’t rebounded.

But Marc Benioff, chief executive officer of Salesforce, the city’s largest employer and anchor tenant in its tallest skyscraper, said downtown is “never going back to the way it was” when it comes to workers commuting in each day. He advised Breed to convert office space into housing and hire more police to give visitors a sense of safety.Downtown housing has been the key to success in Baltimore and Salt Lake City, Chapple said.

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