Rebecca Campbell, whose promotion to Disney’s Chairman of Direct-to-Consumer & International on Monday put her in charge of Disney+, Hulu, Hotstar and ESPN+, took a somewhat less-traveled…
’s Chairman of Direct-to-Consumer & International on Monday put her in charge of Disney+, Hulu, Hotstar and ESPN+, took a somewhat less-traveled road to the C-suite.
, a Harvard MBA who gained notice internally by advising on the company’s biggest M&A transactions. Mayer, who is becoming CEO of mobile platform TikTok, spent a good chunk of his Disney run in the company’s strategic planning group as opposed to having an operational role. While many industry observers were stunned when he was passed over in February in favor of Bob Chapek when Iger handed the baton to a new CEO, that background was sometimes cited by way of explanation.
Campbell has long analyzed streaming’s impact on the media landscape, though for a time it was from the local broadcasting point of view. For TV stations, the advent of streaming has been a complicated development, one with both promise and peril. Disney embraced the potential of digital delivery with initiatives like the Watch ABC app.
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