Kevin Mayer, the Disney executive who oversaw the launch of the streaming service Disney+, is leaving to become CEO of the fast-growing social media app TikTok.
Disney veteran Rebecca Campbell will succeed him as chairman of director-to-consumer and international., the Disney executive who oversaw the launch of the streaming service Disney+, is leaving his post at the entertainment giant to become CEO of the fast-growing social media app TikTok.will succeed him as chairman of director-to-consumer and international.
Mayer joins TikTok at a pivotal moment for the app, which is owned by Chinese conglomerate ByteDance. Less than three years old, it has been on a quick ascent that has been aided by the coronavirus pandemic. In March, the app surpassed 2 billion worldwide downloads, according to third-party measurement firm Sensor Tower. Mayer also will serve as COO of ByteDance., also will face the tough task of easing concerns about TikTok. U.S.
Mayer’s departure from Disney comes three months after he was passed over as successor to longtime CEO, who was chairman of Disney Parks, Experiences and Products. Mayer was seen as a likely contender for the role given his long tenure at Disney, where he served as chief strategy officer, architecting such deals as its $71 billion acquisition of the Fox assets.
Campbell, the new chairman overseeing Disney+, is a 23-year veteran of the company who most recently was president of Disneyland Resort, where she oversaw Disneyland and Disney California Adventure. She also has served as president of Disney in Europe, Middle East and Africa and as president of ABC Owned Television Stations. The news of her appointment was made at the same time that Disney announcedas the new chairman overseeing Disney's Parks, Experiences and Consumer Products group.
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