The sign-up numbers illustrate the success of Disney’s marketing machine and the power of the company’s entertainment brands to attract subscribers to its newly launched service.
a rush of people attempted to access the service as soon as it was available. The sign-up numbers illustrate the success of Disney’s vaunted marketing machine and the power of the company’s entertainment brands to attract subscribers to its newly launched service.
One researcher had attempted to quantify that number, estimating 3.2 million people downloaded Disney+ on the first day, according to Apptopia, a firm that provides information about mobile apps based on its analysis of some 250,000 apps in the Apple and Android stores and other publicly available data.Users in the U.S., Canada and the Netherlands spent about 1.
Netflix, with its 60 million domestic subscribers, still reigns supreme in terms of hours spent each day streaming—around 6 million int he U.S., Apptopia reports.
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