Disney has Wall Streeters and the industry eagerly awaiting the company’s quarterly earnings announcement on Tuesday, which will include the first official subscriber numbers for the Disney P…
Disney has Wall Streeters and the industry eagerly awaiting the company’s quarterly earnings announcement on Tuesday, which will include the first official subscriber numbers for theDisney is expected to reveal that the service has racked up 25 million to 30 million subscribers since its Nov. 12 debut. If so,will mark a stunning entry in the annals of consumer entertainment product launches.
Verizon has not released specific numbers but executives said during the company’s earnings call earlier this week that it lured more wireless subscribers in the fourth quarter of 2019 than expected — its highest wireless net adds in six years — thanks in part to its Disney pact. “The execution has been incredible,” Nathanson said. At the same time, Nathanson sees Disney as taking a page from the Netflix playbook of offering the service at a consumer-friendly low price in order to quickly aggregate customers. He doesn’t see a price hike for Disney Plus from its $6.99 monthly price any time soon.
Given the strong launch in the U.S., Nathanson also wonders if Disney will speed up plans to roll out Disney Plus in other big territories. Already Disney has bumped up by a week the March launch date for Disney Plus in the U.K.
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