The Walt Disney Co. on Thursday announced that its classic ride Splash Mountain would be “completely reimagined,” amid scrutiny over the ride’s roots in the racist 1946 film ̶…
would be “completely reimagined,” amid scrutiny over the ride’s roots in the racist 1946 film “Song of the South.”
The ride will be redesigned to draw from the 2009 film “The Princess and the Frog,” the first Disney animated movie to feature a Black princess. According to Disney, the redesign has been in the works for over a year, though no concrete timeline for its construction and relaunch has been announced. The new ride’s storyline will pick up after Princess Tiana and Louis’ final kiss in the film, and feature music from the movie as the pair prepare for a Mardi Gras performance.
The “conceptual design work is well underway,” according to a Disney Parks blog post, and Imagineers will “soon be able to conduct preliminary reviews and develop a timeline for when the transformation can start to take shape.” Other companies have vowed to re-brand racially insensitive products in recent weeks, such as Quaker Oats’ decision to retire the Aunt Jemima name and image. As Black Lives Matter and anti-police brutality protests continue across the country in the wake of the deaths of George Floyd, Breonna Taylor and other Black Americans, calls for companies to stop using problematic and racist imagery in their products have gained traction.
to re-theme Splash Mountain to “The Princess and the Frog” had accrued over 21,000 signatures before Thursday’s announcement.
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