Subscribing to Disney life
Disney is exploring a membership program in the style of Amazon Prime, as first reported by. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.
It’s not clear what segments of Disney’s audience it would target, how much it would cost, or when the program might launch. Internally, some executives have referred to the project as “Disney Prime,” though that would not be the program’s name at launch.Disney’s chief communications officer Kristina Schake confirmed that the company is looking into a membership program in a statement to the.
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