Disney is adding even more pricing options for DisneyPlus, Hulu and ESPN+, and is expanding its with-advertising options to Canada and Europe.
Disney+ — and along with it, fellow Disney-owned streaming services Hulu and ESPN+ — have never had the simplest of pricing schemes. And this fall they’re going to get a little more complex — and more expensive. And more countries are getting more options.
First up: Canada and some European nations will get the ad-supported option for Disney+ starting November 1, 2023. It’ll run $8 in the former, and 5 pounds or 6 euros in the latter. Current subscribers will stay in the ad-free plan unless they actively decide to switch. Recommended Videos That’s the simplest of the changes and additions. In the U.S., things are getting more complicated, with additional options and a number of pricing changes across Disney+, Hulu, and ESPN+ — and with all three as the Disney Bundle.
Related “The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” Joe Earley, president of direct-to-consumer for Disney Entertainment, said in a press release.
On the subscriber numbers side of the ledger, Disney+ now stands at 46 million subscribers in the U.S. and Canada, down about 300,000 from the previous quarter. It has just shy of 106 million worldwide. ESPN+ now stands at 25.2 million subscribers, down about 100,000 from the previous quarter. And Hulu has 44 million subscribers of its on-demand service — up about 300,000 — and 4.3 million subs of Hulu With Live TV.
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