Disney CEO Bob Chapek says the company is working to unite customer experiences between its parks and streaming services using the Disney+ app WSJTechLive
is focused on telling stories in “a more customized, more personalized way” and “bringing together the physicality plus the media element of Disney,” chief executive Bob Chapek said Wednesday.
The Covid-19 pandemic delayed many productions and led to a build up of content in Disney’s pipeline, Mr. Chapek said, but “finally the dam broke and now all that content is rushing out.” This gives the company the opportunity to more thoughtfully plan out how to distribute movies and TV series across its various platforms without worrying about not having enough to show, he said.
At WSJ Tech Live, CEO Bob Chapek is asked about his thoughts concerning some recent criticisms. Photo: Nikki Ritcher for The Wall Street Journal “I want to respect what this brand is. But at the same time, I know that we may be even more precious about what is ‘Disney’ than the consumer base is,” Mr. Chapek said. “If the consumer base has more elasticity, we probably ought to listen to our audience, which means we have more degrees of freedom than we probably thought.”
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