Disney CEO Bob Chapek Lays Out 2022 Priorities In New Year’s Note To Employees

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Disney CEO Bob Chapek Lays Out 2022 Priorities In New Year’s Note To Employees
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Bob Chapek, who is nearing the two-year mark since he took the baton as CEO for the Walt Disney Co., has articulated three key strategic priorities for the company in a memo to employees. Referring…

Referring to them as “pillars,” Chapek identifies the three areas as storytelling, innovation and a “relentless focus on our audience.”

Thanks to you, we are weathering the pandemic and emerging stronger than ever. Over the last two years, we continued to tell the world’s best stories, reorganized, and accelerated our transformation to better serve audiences and guests. We looked inward during a time of social disruption, saw how much was left to do, and made significant change. And of course, we underwent a leadership change—and I am enormously grateful for the tremendous foundation Bob Iger left us.

It’s ironic that this disruption is happening as we prepare to celebrate our company’s 100th anniversary. For nearly a century, we have defined and redefined entertainment, created countless lifelong memories, and delighted fans and families around the world. It’s a legacy that is simply unrivalled—and a welcome responsibility for us to build upon. century, and ensure Disney’s next 100 years are as successful as our first. To do that, we will focus on three pillars.

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