The latest Twitter rival already seems to be attracting performers in need of a rebrand — including Chris D'Elia and Dane Cook
On Threads, however, Cook is quite at home, alternating between jokes, showbiz stories, and attempts at inspirational life advice. “Everyone deserves to be treated like an equal,” he posted at one point, elsewhere musing, “Maybe your sole purpose in this life is to not have one but many, at many times with many others.” While hashtags do not function on the app as they do on Twitter, he added #lovelifeitlovesyouback to a photo of himself in a pool.
Reps for Cook, DeGeneres, and Mencia did not respond to requests for comment as to whether their comedian clients see the advent of Threads as an opportunity to rebrand. A comedy promoter brand reportedly managing D’EliaNevertheless, the emerging pattern hints that entertainers dogged by negative press view Threads as a friendlier platform, far away from the vicious mob of Twitter trolls who would continue to dredge up serious allegations and embarrassing headlines.
Whatever the coming weeks and months hold for this budding scene, one thing’s for sure: Musk declaring that “
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