Dior Beauty unveiled a pop-up art gallery in Los Angeles, “The Grey Zone,” which will be open to the public from Thursday to Sunday at 8175 Melrose Avenue.
“Violet is the base color,” continued Johnston of his creation, “Gris” — the first piece seen inside the 8,000-square-foot space. Known for his bold text-based murals, he painted a 3D typography about 25 feet long and 10 feet high.
“I think color is really important,” said Trum. He, too, immersed himself in the color scheme. The artist, who lives and works in the Netherlands, is at the intersection of art and design. “The machine is developed by a big American paint sprayer company that is specialized in pumping fluids,” said Trum, who once worked as a house painter. “It’s really quite heavy, so you really see me putting a lot of effort in moving the machine over the wall.”
“I usually like to exhibit them in digital canvas, which are screens,” he went on. “They are all together to understand the whole expression of what Gris Dior evokes to me.” For their part, Collectif Scale brought the fragrance to life with “Flux”; blending visual art with music, the Parisian collective built an olfactive box that diffuses the chypre fragrance notes of Gris Dior into the room.Mileece, the American-British biophilic technology designer, takes it further, engaging all the senses in a separate, immersive area. Showcasing “Avant Jardin — The Essence of Fragrance is Nature,” the L.A.-based artist utilizes technology to enable biological sensations.
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