'Designing the Perfect Mobile Push Notification' cc: ryland_webb ux saas
Courier recently announced a new focus on mobile notifications. This post explores the importance of building better quality mobile notifications and how to go about creating them. Push notifications have open rates as low as 3.4% and as high as 20% , depending on who you ask, as opposed to email’s [1-2%] open rate. Today, the average US smartphone user receives [46 push notifications] every day.
At this point I’ll amend my topic sentence: a push notification is the perfect most polarizing mode of communication between app and customer. Assuming both push-positive and push-negative surveys are valid, how should you hold both in your mind as you plan your next push notification campaign?Notifications are only valuable if they’re relevant.
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