Gabi Zijderveld, CMO of Affectiva, the startup that spun out of the MIT Media Lab to build emotionally intelligent machines. paid Teradata
It’s a bright April day in Boston, and Gabi Zijderveld, a pioneer in the field of emotional artificial intelligence, is trying to explain why teaching robots to feel is as important as teaching them to think.
Affectiva and its technology are part of this larger movement, teaching feelings to robots, which is also teaching us a lot about our own emotions. The company was founded in 2009 by MIT professor Rosalind Picard and research scientist Rana el Kaliouby, who is now CEO. At Affectiva, el Kaliouby and her team have created a database of more than 7.9 million faces from 87 countries recorded expressing just about every emotion humanly possible.
For now, Affectiva’s biggest customers are market researchers working with big advertisers, from food manufacturers to media corporations, that use its cloud-based emotion recognition software to demonstrate ways that cars could use AI to analyze drivers’ feelings and adjust things like temperature, sound, light and scent inside the vehicle. In the future, if all goes as planned, emotion AI in cars could help calm us down, wake us up and get us mentally ready for the day’s commute or a big night out. Affectiva, which already has contracts with auto-makers and suppliers, hopes to have its technology embedded in cars on the road by 2021.
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