Calling all fashion enthusiasts!
From Wednesday, Aug. 3, through Friday, Aug. 12, the public is invited by the brand to be an active creator by contributing a piece of digital art for Kim Shui’s upcoming runway show. The imagery submitted by the first 100 people will contribute to one pixel of the garment, and the photos can be anything from a selfie, piece of art, a specific color, and more.
The final design of the pixel piece will be unveiled at the designer’s show on Monday, Sept. 12 during NYFW. Afterward, the one-of-a-kind design will be photographed and rendered into a commemorativeThe New York-based label is also returning to its social-media-savvy roots this season by simultaneously sourcing the next wave of talent through a nationwide open casting call for models, stylists, and hair and makeup professionals for a chance to be cast for Shui’s show.
When asked about the partnership, Shui exclusively tells NYLON, “Our brand is inspired by our community and co-created on the internet. I liked this idea of having all these different pixels coming from people of different backgrounds making up a whole.” She also adds: “The fact that this print would be transferred into a garment that will eventually walk the runway is powerful as there is an inherent sense of shared ownership. For me, it’s always been about bringing people together despite their differences. Together with Afterpay, we wanted to encourage community participation and connect people through this crowd-sourced garment. We’re giving every contributor co-ownership of the final print by airdropping them an NFT after the show.
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