Design Theory: How Bright, Chunky Knits Became Hope Macaulay’s Trademark

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Design Theory: How Bright, Chunky Knits Became Hope Macaulay’s Trademark
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The Northern Ireand-based designer spoke to WWD about the success and inspiration of her namesake brand.

“I love color so much. I’m very particular with the colors I use and its combinations,” she said. “Whenever I design, color is just so important to the final product. I love that they can sort of stand out from a crowd as well. My pieces are really eye-catching.”

“Whenever I go into shops, I am always the first one to touch all the knit work pieces,” Macaulay said. “I just love knit work, the textures and even mixing different textiles together. I did a lot of that in university as well. I feel like that’s something that people miss out with my brand — getting to touch it and feel it because obviously it is mainly online now.

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