A group backing DeSantis’ presidential run is preparing a $100 million voter outreach push, hiring over 2,600 field organizers to knock on the door of every possible DeSantis voter at least four times. DeSantis allies’ $200 million plan for beating Trump:
Gov. Ron DeSantis delivers keynote remarks at an event hosted by Peoria County Republicans in Peoria, Ill. on Friday, May 12, 2023.
DeSantis is set to enter the presidential race Wednesday in a live audio conversation on Twitter, and the super PAC’s enormous cash reserves are expected to be among the few advantages that DeSantis has in the race, and perhaps the most significant. At the helm of the DeSantis super PAC is Jeff Roe, a veteran Republican strategist who was Cruz’s campaign manager then. In an interview, Roe described an ambitious political apparatus whose 2,600 field organizers by autumn would be roughly double the peak of Sen. Bernie Sanders’ entire 2020 primary campaign staff.
Steven Cheung, a spokesperson for Trump, mocked the group as “Always Back Down,” calling it “a clown show of epic proportions.” That is a line that DeSantis himself articulated last week in a private call with donors that was organized by Never Back Down. He played up the money he has raised for state parties, including in New Hampshire.
Roe added that the intensity of the threat that Republicans perceive to their way of life is what makes electability a more salient issue for the party in 2024 and what makes DeSantis’ ability to fight those fights and still win in Florida so appealing.Unlike a candidate’s campaign committee, which has to abide by strict caps for each donor, there are no limits on how much a super PAC is allowed to raise.
“That’s not to say that we won’t do TV; it’s that it’s not all that we’ll do,” said Kristin Davison, the chief operating officer of Never Back Down. “We understand that in the first four states that peer-to-peer, neighbor-to-neighbor conversation and conversion is going to be extremely important.”
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