Experts weigh in on social media's effects on the skin care industry, and why patients need to question the 'advice' of their favorite influencers.
famous.” Instead, the board-certified dermatologist’s foray into social media began when a patient came to her with an itchy scalp ― a simple enough complaint. Because the patient was a regular, Kung knew her common skin concerns. But that day, something wasn’t normal. The woman’s entire scalp and hair were oily, and pimples covered her face.The patient told Kung about a recent change to her skin care routine.
Kung’s medical assistant asked the patient about the influencer. Who was this person? What did they base these claims upon? Did they have any medical background? Any experience in the skin care industry?Scenarios like this are becoming more and more common. Patients are taking skin care advice not from professionals or people with expertise, but from popular social media creators on their screens.
“From a medical standpoint, it is great to have patients who have researched treatments and conditions,” said Dr. Beth Goldstein, a board-certified dermatologist and president of the
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