Senate Democrats’ campaign arm is reserving $33 million in advertisements this fall, with the bulk of its resources devoted to protecting the party’s quartet of embattled incumbents in the hopes of keeping their tenuous hold on the majority
Senate Majority Leader Chuck Schumer, left, speaks with Sen. Catherine Cortez Masto, center, and Sen. Jon Ossoff, left, as they depart a brief press availability at the U.S. Capitol on Jan. 21, 2021. | Drew Angerer/Getty Images.
And because the DSCC’s first job is to protect incumbents — which coincidentally is also the most straightforward path to retaining Senate control — the organization is also reserving ad slots in New Hampshire, which the Democratic Senate Majority PAC and Republican Senate Leadership Fund. Sen. Maggie Hassan is running for reelection, and though her odds seem more favorable since GOP Gov. Chris Sununu declined to challenge her, Senate Democrats aren’t taking any chances.
The initial reservations are just the first chess move by Senate Democrats and, like other groups, the DSCC is likely to add to and modify its ad campaigns as the Senate map develops. North Carolina is still considered a battleground. And Democrats are closely watching states like Ohio and Florida to see if they become competitive, while Republicans are eyeing Colorado and Washington state.
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