Democrats launch $10M ad campaign bashing Trump in Wisconsin, Pennsylvania and Michigan
American Bridge’s new ad campaign, which will later expand to include a separate digital component, follows anti-Trump spending the group did at the end of 2019. After that campaign, the group studied voters in the states for clues about how their ads affected Trump’s poll numbers.
“In markets where American Bridge ran TV ads, the generic Democrat gained 3 points of support with the voters we tested,” the study read. “This was especially true among women, who grew more supportive of the generic Democrat compared to men in targeted markets, who stayed at the same level of support for the President. The opposite was the case in non-targeted markets. In these markets, Trump actually slightly increased support overall — particularly with men.
“Until we have a Democratic nominee, each Democrat is going to have to communicate to our base,” Haworth said. “However, it is crucial that we do not cede these battleground states, where Trump is already communicating, to Trump. He cannot run unopposed in these places until we have a nominee.”
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