The controversial de-listing of a beloved Angry Birds game from the Google Play Store last month could be reversed — or repeated on iOS — a senior executive for publisher Rovio tells Axios.
Instead, Rovio believes it was forced to act because it believes the introduction of the classic game early last year created a search problem that resulted in fewer downloads of Angry Birds games of any type.: Mobile users searching for Angry Birds since the launch of Rovio Classics: Angry Birds would see the $1 classic game dominating search results, opt not to buy it, and download nothing, according to Rovio.
The company says it does not yet know if its latest measures, essentially designed to deprecate the search results for the classic game, will prove to be the necessary fix.“We've spent the last, whatever it is, 10 or 11 months trying to solve this problem,” Rovio’s head of Angry Birds strategy Ben Mattes, tells Axios.
Before delisting the game, the company already tried renaming it to Rovio Classics: AB and tried removing the term “Angry Birds” from the game’s metadata, but Rovio still could not revive downloads for its Angry Birds portfolio, Mattes says. The failure of those attempted remedies left the company “no choice but to do something a little bit more drastic” to prove its hypothesis, he says.If the renaming test on iOS works, the game could return on Android as Red’s First Flight, Mattes said.Sign up for the Axios Gaming newsletter
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