Coach Prime has 'opened the door for not only coaches of color, but coaches to be real. And I think that’s a great thing.”
Even with a loss at Oregon on Saturday that knocked the Buffaloes out of the Top 25, Sanders has the football world’s attention. The 75-year-old Keith believes that includes decision-makers who typically have shied away from hiring Black coaches.
Keith never got the big break to become head coach at one the major Division I programs, but he fought tirelessly for others. He was an assistant coach at Miami and Colorado in the 1970s before taking over as head coach at Howard, a historically Black university. He later was the head coach at Rhode Island, a Football Championship Subdivision program.
“Coach Prime” is usually the loudest and boldest person in the room, displaying a bravado Keith considers necessary because Black coaching talent has been overlooked for decades. Duru gives Colorado’s leadership credit for making a move that other programs wouldn’t. And he notes the results, which include record-setting television ratings.
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