Gambits like BritBox may not save the broadcaster in a market dominated by Netflix and other tech interlopers
As ITV became embroiled in the scandal over the death of a Jeremy Kyle Show participant last week, its top brass moved quickly to purchase £200,000 of stock in the troubled broadcaster. The move by chief executive Carolyn McCall, chairman Sir Peter Bazalgette and finance chief Chris Kennedy came as ITV faces a battle to regain the faith of investors after shares fell to a six-year low.
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