Independent Media’s decuplets reportage is up for consideration in an international “best practice” contest, and its entry has not been disqualified despite SA editors alerting the organisers that the entire saga has been discredited.
In a July 2021 report, Independent Media’s own internal ombudsman flagged the initial story as having “failed to pass the basic principles of journalism” and amounting to a “hoax”.
“We find it entirely unsatisfactory that in its response the Inma says the judges were ‘judging the quality of the social media campaign, not the story itself’,” said Sanef. South African editors said this response was inadequate “as it legitimises a campaign borne out of a story that has been proven not only to be ludicrous, but also an embarrassment to South African journalism”.
“This report has no basis in truth, is factually inaccurate and contributes to the spread of disinformation, deliberately misleading audiences. It’s now public knowledge and widely accepted that the piece perpetuates disinformation and has been flagged for its total lack of verification, and deeply questionable ‘sources’.
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