.DapperDanHarlem's limited-edition NFL- themed collection with Pepsi commemorates New York Fashion Week.
The Dapper Dan capsule will drop Thursday at 10 a.m. on MadeForFootballWatching.com/dapperdan. The collection is free to fans with fast fingers who log onto the site to snag it while supplies last. The “Made for Football Watching” gear program also offers fans the opportunity to redeem points to enter for the chance to win the full capsule collection from Sept. 12 to 18 and Sept. 26 to Oct. 2.
The Pepsi x Dapper Dan Football Watching Capsule Collection features a handmade “lounger” with vegan leather pockets, as well as a hoodie, bucket hat and a collectible Pepsi can, all adorned with a specially designed Pepsi x Dapper Dan logo. The fleece-lined lounger is large enough for “you and your boo to fit in,” the designer said with a smile, and is intended to be cozy and take the place of a blanket for sitting on the couch watching football.
He said in addition to being a follower of the Giants, Pepsi has played a role in his life, and recalled how he was constantly running down to the corner store as a child to buy his father a Pepsi. “In Harlem, sports are king,” he said. “You not only have to enjoy it, you have to own it.”
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