Producers Dan Lin and Chris Miller spoke about the return of the theatrical release market during a conversation at the Produced By conference. Lego Movie co-director Miller presented his producer …
co-director Miller presented his producer Lin with the inaugural Vance Van Petten Award for entrepreneurial spirit. One of Miller’s questions for Lin was: are movies back, in the wake of the success of“The market won’t be as robust as it was pre-COVID, [but] I think it will be robust,” Lin said. “Certain films that are big events, likewill still justify a theatrical release. Unfortunately, that middle tier, or you have kids, I have kids, it’s just easier to watch at home.
“They don’t spend their money promoting the movies the same way on streamers, because they let the algorithm push it to you,” Miller said. “You’re not seeing it on the Happy Meals and billboards and omnipresent bags of Ruffles that tell you there’s dinosaurs around. That’s part of why it doesn’t feel like it’s a cultural moment. Movies likealso is not on Ruffles, but are so unique, they generate interest.
Miller also brought up the cost-plus model, in which streaming services pay more up front, but limit the talents’ long-term revenue share. Lin agreed cost-plus is a problem for creators. Lin said it will be important to reward the makers of quality content, otherwise you’ll lose them.
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