The Dallas Stars will drop the puck on their 30th season Thursday night against the St. Louis Blues in American Airlines Center.
season Thursday night against the St. Louis Blues in American Airlines Center. It’s a new season, but same objective. They want to win and they want the community to know that all are welcome.
“It was kind of all a blur,” Montoya said. “The reporters wanted to talk to my mom more than they wanted to talk to me! They wanted to know things about her and where she came from.” “The start of hockey season is always so exciting. It’s when everybody has a chance. For me now on the business side, it's about more outreach. It’s a big part of my job to make sure that our crowds are indicative of the community that the Dallas Stars plays in front of. The Hispanic community is a big part of that outreach,” Montoya said.
“I remember when I was a kid, I was one of none in the locker room. Being the only Hispanic kid . We were the only Hispanic family there. The same thing when I turned pro, whether it was on the ice or in the office, not seeing much representation. Now look at what we have done,” Montoya said.What they have done with their intentional efforts has become one of five teams in the league that has more than one million Hispanic fans, according to the NHL.
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