Boycotting a beer, attacking products celebrating the LGBTQ community, and criticizing shareholders for promoting diversity: In the face of growing criticism from conservatives, American companies are backtracking on progressive corporate initiatives.
After sparking backlash with its partnership with a transgender influencer, beer brand Bud Light backtracked with a more typically patriotic ad campaign
Anheuser-Busch InBev, Bud Light's parent company, quickly launched a marketing counteroffensive with a more typically patriotic ad featuring American landscapes, followed on Wednesday by a campaign highlighting its employees. Larry Fink, the head of asset manager BlackRock, which has promoted sustainable investments in recent years, recently told a conference in Colorado that he has stopped using the term "ESG" because it has become too politicized.
Corporations "got involved in controversial questions in 2017-2018, when there was a lot of organized resistance to Trump -- this seemed like a really good way to attract young people and generate shareholder value," she said.
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