Cult Creative has unveiled its Creator Platform, designed to simplify campaign management, performance tracking, and payments for content creators. The platform aims to position Malaysia as a regional hub for the creator economy and tap into the growing trend of influencer-driven storytelling.
By Henry Chang Jie Shen November 28, 2024. Content creators are now the modern storytellers resonating with Gen Zs and millennials. According to a 2022 report by Cube Asia Research, Southeast Asia’s social commerce is estimated to be worth US$42 billion. A recent report by Impact.com in collaboration with Cube Asia projects social commerce in the region to reach US$125 billion by 2027.
In response, Cult Creative has beta launched its Creator Platform, designed to streamline UGC marketing campaigns. In the last 12 months, Cult Creative has paid over US$157,514 to 2,800 creators, with brand partnerships including Grab, Hotlink, Astro, Farm Fresh and Marriott Bonvoy Group
UGC Marketing Creator Economy Social Commerce Influencer Marketing Content Creators
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