After launching and quickly taking off in 2021, High Sport, founded by Los Angeles, California-based Alissa Zachary, is ready for its next moment and is soon expanding to new retailers, including Net-a-porter.
Zachary, previously director of merchandising for The Row and a consultant for Khaite, The Line and Rosetta Getty, said her brand is, “for the sport of life. I think the life of a modern woman is so busy and demanding, that women everywhere want to pull something on in the morning and look like a million bucks,” she said.
Imagery is intrinsic to High Sport’s success. Rather than photographing her colorful designs in a flashy way, she has collaborated with creative minds known for their nuanced taste, like photography duo Tanya and Zhenya Posternak. The designer was steadfast when asked about her price point, which she says is the result of high-quality yarns and artisanal mills. “We are creating a luxury, beautifully made but functional product. We are making something with longevity, and I gravitate toward the best materials — French, Italian and Scottish yarn with everything Made in Italy,” she said.
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