CUCKOO AMPLIFIES #SAMASAMAHEALTHIER THEME WITH RAMADAN-RAYA CAMPAIGN

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CUCKOO AMPLIFIES #SAMASAMAHEALTHIER THEME WITH RAMADAN-RAYA CAMPAIGN
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Catch a cameo appearance of one of the world’s most famous Korean actors in a Raya film that takes place in a typical Malay village. Brought to you by Official_CUCKOO

How about catching a cameo appearance of one of the world’s most famous Korean actors in a Raya film that takes place in a typical Malay village? Healthy home creator, CUCKOO International Sdn Bhd takes on a refreshing approach to healthier living this festive season through the launch of its Ramadan-Raya campaign while amplifying its #SAMASAMAHealthier brand theme.

“With that, we thought why not try something bold to bring this message while amplifying our #SAMASAMAHealthier brand theme to remind and inspire Malaysians to live healthier while keeping it interesting and relevant to Malaysians,” added Goh. Including her father, Pak Jalil , the people around her have become zombie-like, except for Nur who she realises is ‘normal’.Suspecting the kampung’s shortage of meat supply as a possible cause of the mysterious phenomenon, a determined Ayu then sets out on a mission to uncover the kampung’s mystery and find a cure.

Also making a special cameo in the film are CUCKOO brand ambassadors Lee Minho and Datuk Seri Siti Nurhaliza, who have helped Ayu in her adventure. “In the film, we see zombie-like kampung folks who look restless and lethargic as a manifestation of unhealthy life and how Ayu saves her kampung with CUCKOO . This gripping story reflects our enduring passion to help Malaysians live healthier while imbuing fun and refreshing elements. We’ve also weaved together different tactical elements into the story seamlessly which enables us to engage Malaysians better and create a stronger brand personality, increasing brand affinity and market appeal.

Those who spot the truck can drop by and participate in different activities to redeem free gifts and stand a chance to win prizes worth up to RM4,000, including a CUCKOO K Model Air Purifier.

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