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that when creating the crayon colors, the team followed a process not too unlike the ones beauty brands use when creating foundations. Beginning with the lightest and darkest shades, Casale and the Crayola team worked through the colors in between, incorporating different undertones for the various shades.
Ultimately, the value of a shade range — whether it’s a bottle of foundation or a crayon — is much more impactful than the product itself. As Casale put it in conversation with: “The desire for inclusivity begins at a young age, and through adequate representation, children are able to feel confident, included, and important — just like an adult feels when they find their perfect shade at the beauty counter.
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