Jim Cramer talks about why traditional names like Kraft Heinz must be willing to get into cannabis or end up like roadkill.
Innovative companies have been some of the biggest winners when the stock market rises and it's a theme that established names should take note of, CNBC's Jim Cramer said Wednesday.
"Trying to reinvent your business has its risks, but standing still may be an even dicier proposition," the "Mad Money" host said."You either disrupt or you get disrupted—the companies that do nothing have the stocks that should be sold." Cramer recommended that the household food and beverage brand should follow the lead of famed activist investor Nelson Peltz, who sits on Procter & Gamble's board and once sat on that of Kraft Heinz. Peltz joined Aurora Cannabis as astrategic advisor on Wednesday and said he thinks the company is"poised to go to the next level across a range of industry verticals." The pot stock closed the session nearly 14 percent higher.
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