After experiencing an ongoing traffic decline throughout 2023, Cracker Barrel just rolled out its new loyalty program.
the launch of Cracker Barrel Rewards, a new loyalty program inspired by the beloved wooden peg game that sits on all of the restaurant's tables.
Like other loyalty apps, this one is divided into tiers based on how many pegs a customer collects. At 75 pegs, guests can score one of Cracker Barrel's $5 take-home meals, a side, Barrel Bites, drinks, or $5 off a gift shop item. Then, at 150 pegs, they can get $10 off a retail purchase, desserts, or kids menu items. Once customers hit 225 pegs, they can redeem a free entrée or get $15 off a retail purchase.
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