Covid-19: How some Malaysian small businesses are using digital platforms to survive
Tuesday, 21 Jul 2020 11:54 AM MYTThese local business owner had gone digital amidst the Covid-19 Pandemic, Christopher Teng Gim Boon, Ainuddin Jaafar and Afzan Ramlan, Mohd Qayyum Ibrahim, Md Ali Abdul Aziz. ― Picture by Arif Zikri
“Carousell is actually a professional platform and because it can be connected to social media, the network range is huge.” These days, Teng, a former interior designer, said his business has been receiving more walk-ins due to the recovery MCO period. Restaurant owners, Afzan Ramlan and Ainuddin Jaafar were left with no other option but to comply with the government orders by closing down their restaurant as Covid-19 cases started to escalate at the time.
Afzan and Ainuddin said they previously used FoodPanda but stopped using it after a few months due to the excessive charges and lack of profit. Besides that, they’ve also created a WhatsApp group for their regular customers, where the customers are able to place orders and get regular updates. “So far, the outcome from the ads has been great and as we get back our momentum, we’ve stopped using the ads for a while,” said Afzan.
Grellas Cabin owner, Mohd Qayyum Ibrahim said that MDEC has helped him with his business a lot during MCO. ― Picture by Arif Zikri “Whether they agree or not, this is the only way that we can pay back the debts because to be honest, the whole world is affected,” Qayyum said adding that they had also received threats from suppliers.
Kebun Ali owner, Md Ali Abdul Aziz has been manning his garden all by himself for a year and a half now. ― Picture by Arif Zikri As RMCO began, he has been receiving twice the support from the public as people are starting to have a passion in gardening. “For my business, it is seasonal, I will only pay for Facebook ads when the time is right for example during the school holidays.”
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